BioHair Clinic
Brand's Redesign
My Role
Giving a new aesthetic and corporate direction to one of the most recognized hair transplant brands in Turkey, by aiming a serious but also young, fresh images, which users can feel identified with.
My Goal
Improving exponentially the website's UX/UI and services through guidance and efficiency, together with an increase in conversion rate, and customer endorsement.
Position
Brand Designer, UI Design
Where & When?
Berlin, 2021
Enterprise
Medical Hair Company
The Brand's Transition
Roboto Bold
Roboto Light
Roboto Italic
#0A3166
#C0CC0B
#EDF5FF
How I did it?
I created a unique language of illustrative information, explaining all procedures and advantages together with USP's company.
I used the corporate colours as an advantage, by creating dynamism and playing with them to catch the user's attention in the most important sections.
Iconography
The Results
Marketing & Social Media
What did I achieve?
+10%
Of conversion rate during the first months
+30%
Increment of visitors on our different subpages
+Performance
Reduction of loading time and reducing undesirable content