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My Role

  • Incorporating new characteristics and distinctive aesthetics into the brand without risking its recognition or legacy.

  • Defining and creating the first brand manual to establish an image standard for the brand.

  • Redesigning digital, printed and physical products.

Position

Brand, industrial, graphic Design

Where & When?

Berlin. February-March 2021

Employer

Medical Hair Company

Brand's Redesign

Just a small intro

What is Elithair?

It is the biggest hair transplant company in the world. They operate in Germany, however, the medical procedures are done in Instanbul, Turkey. 

What was my goal with them?

Creating a remarkable brand legacy so that people would identify it as a symbol of quality and trustability, by highlighting the values and corporate goals of the company. 

What do they stand for?

Quality

above all

Satisfaction

by boosting patients' confidence and desired results

Joy

about how patients look and how we bring back happiness to them

Logo's Transition

Besides the simplification of the logo,
I decided to introduce new colours that reflect what the company stands for. 

The main colours should represent trustworthiness, serenity, and confidence.
Blue was my first choice because it establishes a unique strong tone and gives enough freedom of playing around with it.

Elithair.png
Logo_Primary_Social_Media.png

New Primary Colours

Secondary Colours

#2569A8

#A1CBF1

#1A4E8A

#62AEF5

#FCAF2A

#C0C0B

Open Sans

Open Sans

Open Sans

That was the easiest part

...Now the challenge

Defining Elithair's Values

Agreeing with all leaders to reach a common ground was part of the process to establish the main corporate traits and values. It was fundamental to understand what should I reflect in terms of visual style and communication, together with a strong understanding on what the company stands for. Thus the final users can intuitively grasp it in a first glance. 

Icon_Patients.png

We have high
standards to be met

Expertise

We are only satisfied
when we reached the
best results. We do
not settle for simple,
fast or half-hearted
solutions, processes or
technologies.

We have a positive
take on the future

Progression

We are in continuous
self-development.
We are driven to achieve our goals by aiming to success with an optimistic, positive mindset.

Icon_Progress.png

We believe in the
autonomy of each
individual

Icon_Expert.png

Empathy

We empower our clients to take control of their needs by offering an individual treatment method with the highest standards.

We support our clients and our social environment

Icon_Responsability.png

Responsibility

Assisting others is one of our main goals.
Our ethics and
compromises are aligned to the proactive social development

Visual Style

Iconography

Icons_Artwork_Volles_Haar.png
Icons_Artwork_HT_Frauen.png
Icon_Upload.png
Icons_Artwork_Schmerzarme.png
Icons_ArtboardErfahrenes_tem.png
Icon_Patients.png
Icons_Artwork_Kamm.png
Icon_Shampoo.png
Icons_Lotion-114.png
Icon_Satisfaction.png
Icon_Certificate.png
Icon_Guarantee.png
Icon_Warning.png
Icon_Calendar.png
Icon_Flight_refund.png
Icons_Artwork_Reisen.png
icon_Traveling_with-time.png
Icons_Bequem.png
Icons_growth_rate.png
Icons_Artwork_Kein_haarausfall.png
icon_Minoxidil.png
Icon_Donor_Area.png
icon_Bart.png
Icon_CHOI_Pen.png
Icons_Sport.png
Icon_Comfort_treatment.png
Icon_Comfort.png
Icons_6_Jahre.png
Icons_Uhr.png
Icons_Unterhaltung.png
Icon_Globe.png
Icon_HP.png
Icon_Hotel.png
Icon_Immediate_attention.png
Icon_Natural_Hairline.png
Icon_Medic_inspection.png
Icon_No_fear_needle.png
Icon_NEO_FUE.png
Icon_Offer.png
Icon_PRP.png
Icon_Intensive_growth.png
Icon_Healty_transplant.png

Infographics and Content

Branding

Landing & Organic Pages

Web 1920 – 3.png
NEO-FUE_Mobile – 1.png

Product Line

Produkts_all.jpg
Aloe_Box.jpg
Vitamin_D3
Vitamin_D3_mit-box
Vitamin_D3_mit-box
Vitamin_D3_mit-box_cutted

Printed Material

What did I achieve with the redesign?

Icon_Check.png

+15% of traffic on the organic website during the first months

Icon_Check.png

Increasing the Positive ratio of patients thanks to printed material

Icon_Check.png

Standardizing the use of Elithair's Image (inside & outside the team)

Icon_Check.png

Enhancing product's quality and appearance, plus the endorsement of old customers

Extras

I supported the creation of the sub-brand Dr.Pigment, which specialises in hair pigmentation and other cosmetic services.

DrPigment_For Osman.gif
New Logo animation_1.gif

Furthermore, I created numerous creatives for marketing purposes, which obtained positive results in the attraction and retention of users.

What comes next for Elithair

Diversifying the company's portfolio by creating new children brands

Increasing their conversion rate on landing and organic pages

Incorporating its NEO FUE brand's aesthetics to the current product line

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